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Did you know that Buck Rogers had a cardboard helmet?

So when you think of the first toy tie in with a story series what do you think of? Star Wars? Maybe James Bond? Well actually it was a little different to either of those. it was actually Buck Rogers and not in the modern age either, we’re talking pre war!

The first Buck Rogers toys appeared in 1933, four years after the newspaper strip debuted and a year after the radio show first aired. Some observers mark this as the beginning of modern character based product licensing. The radio show was around for quite some time. It broadcast four times a week from 1932 until 1947. Four different actors provided the voice for Buck in that time.

So what was the tie in then and what did I learn that I never knew before? It was actually an offer from a cereal manufacturer in the US with a tie in to the radio show. The consumer had to save tokens from the cereal packet and send them off, in return they received a cardboard space helmet. Bear in mind this was during the great depression and it was still oversubscribed! I haven’t been able to find a picture of that elusive helmet (Hey that’d be a great name for a band wouldn’t it? Elusive Helmet). If any of you out there have a picture feel free to send it.

I needed an excuse to show the new advert for the new Volkswagen Passat and as it features another famous science fiction character, this time from Star Wars I thought I would. Enjoy!

About justwilliam1959

I've been on the planet for a more than half a century and I've lost all my hair but not my enthusiasm for life, my wife, reading and music! I started my first blog; With Just A Hint Of Mayhem in February 2009. In May 2011 I began two sister blogs to that first one; With Just A Hint Of Amelia and With Just A Hint Of Learning. A while later I also added the more random Stars In My Glasses to the family :-) Feel free to check them all out and let me know what you think!

One response to “Did you know that Buck Rogers had a cardboard helmet?

  1. A really terrific blog on Buck Rogers. Love it!

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